KICKSTART TO CLINIC GROWTH PART 2

Good day everyone!!!😃
Greetings & Salam Malaysia Madani😄

Before we begin our ride today, let's recap on the tips highlighted in my last blog post. Initial baby steps to consider for a new operating private clinic are as follows👇

• Banner hung to notify on clinic operation details
• Conduct free health campaign to attract public
• Display clinic services at entrance
• Register clinic with Google to aid in public search
• Create a website page for your clinic
• Maximize the usage of social media by creating Facebook, Instagram, Tik Tok page as a platform to display clinic's health talk/promotions 

Now to strengthen the bond and rapport with patients, we need to take the initiative to get their feedback/comment on the services provided, treatment choices, and explanations given to them. Always keep in mind that patients are doctor's best teachers. The doctor heals but only because the patient guides the way. Only through their individual stories do we ever bring to patients diagnosis, treatment, care, and improved well being. Listen to everyone and learn from everyone because nobody knows everything but everyone knows something. 

I would like to share a true scenario. One fine day, patient A with underlying comorbidities had an appointment with doctor B. It was patient A's first consultation with the respective doctor. Patient A presented with the symptoms of fever, frequent urination, shortness of breath, palpitation, and lethargy. Admission was advised for further investigations. After multiple blood tests, radiological investigations, and procedures, patient A was diagnosed to have bilateral pyelonephritis and triple vessel disease. Patient A was subsequently referred to doctor C for the treatment of kidney infection prior to the management of heart disease. Few days later, patient A was discharged by both doctors with medications. However, patient A developed side effects with the medications but neither doctor were keen to listen to patient A during the follow up. Instead they were justifying their medication choices based on studies conducted and continued to prescribe the similar medications for patient A without taking into consideration the complaints addressed. In no time, patient A was admitted again to another health facility with recurrent kidney infection. This time round, patient A strictly emphasized on the side effects of certain medications to the treating doctor as afraid the similar medications will be prescribed. Within few days, patient A was discharged home well. 

To conclude, each patient's body system reacts differently to medications. Hence, studies or journals do play a role as a guide but can't be 100% utilized on every patients. It is very important to listen to each patient's presentations/complaints and treat accordingly to speed up their recovery process. No matter what, patients are the best educator. Do not forget one of the four medical ethics pillars, 'non-maleficence', which means do no harm. 

PILLARS OF MEDICAL ETHICS

*Autonomy 

emphasizes the patient's right to make their own decisions about their healthcare

*Beneficence 

requires healthcare professionals to act in the best interest of their patients

*Non-maleficence 

obligates healthcare professionals to avoid actions that could potentially harm their patients

*Justice 

ensures that all patients are treated equally 

See you in my next post.......................................